Levenslijn - Development of a Game Design Document to stimulate attitude of youngsters towards traffic safety.


Levenslijn Child Fund was founded in 2002 by the VMMa (Flemish Media Association) and administered by a separate committee form the King Baudoin Foundation. The financial resources are supplied by Levenslijn activities and the VMMa.

The main goal of the Levenslijn Child Fund is to stimulate children and adolescents in stating safe behavior on the road by organizing a variety of campaigns. The Levenslijn Child Fund consists of three sections: the first one concerns prevention aiming at safer mobility among children and adolescents. A second sections consists of a better care of young victims of traffic accidents. A third section consists of scientific research concerning all problems that go together with mobility of children and adolescents.

Research design

In collaboration with the government department mobility and infrastructure services and more in particular the division policy of mobility and road safety, one will develop a game to enhance the awareness of road safety and to stimulate safe behavior on the road among adolescents. The target group consists of adolescents between the age of 15 and 18. This project was granted to IBBT-MICT and has a run time of six months. The first phase of this project consists of an extensive state of the art. A second phase will lead towards the making of a concept document: research methods such as expert interviews, focus groups and co-design are used in this phase. A third phase is the development of a game design document. During this phase, tests with the target group concerning the concept will be included and the concept will be adjusted when needed. For each phase a runtime of two months is foreseen. After the development of the game design document in January, the game will be developed, a process that takes 8 to 10 months.


All, A., Van Looy, J., & Núñez Castellar, E. (2013). An evaluation of the added value of co-design in the development of an educational game for road safety. International Journal of Game-Based Learning, 3(1).

Duration of the project

The project runs from 01/08/2011 - 31/01/2012.

Staff involved

  • Prof. dr. Jan Van Looy
  • Anissa All


  • ICT & Society
  • Gaming and Immersive Media Lab

Financed by

  • Other